Consumers and businesses have always had aligned interests.
Shopping and transacting is built on a foundation of trust. Businesses and consumers both want the best experience possible, but moving transactions online introduced a sea of problems around the shopping experience.
In fact, it’s worse. There is tension and a growing rift.
The internet has created a misalignment between the relationship between businesses and its customers – forcing businesses to become custodians of consumer information- putting them and shoppers at risk.
Businesses build trust through repetitive and positive personalized experiences. But to do so online, they must put customers through a series of unnatural and impersonal experiences like account creation, guest flows, 2FA, password reset, address verification and much more. This has proven to have a reverse effect.
Today, both consumers and business have to make a trade-off: convenience, personalization, and speed – or – privacy and trust.
Node is a new commerce solution offering convenient online shopping without accounts, Node puts customers at the center of the transaction with full control over their information on any site and all within one app – making transacting easier and more secure for both merchants and their customers.
With Node convenience, personalization, and speed comes with privacy and trust.
There is no trade-off.